Tuesday, July 7

Business Marketing

What The CEO Of Every CPG Brand Needs To Do Tomorrow
Business Marketing, Retail, Shopping

What The CEO Of Every CPG Brand Needs To Do Tomorrow

The single biggest transformation in the retail industry in the last decade has been the emergence of third-party marketplaces (often online bazaars subject to few restrictions) where sellers and buyers meet. Some sellers on online marketplaces, however, traffic in the business of outright fake products. Others may procure merchandise through legitimate channels but engage in a gray market activity called “retail arbitrage” where shoppers buy items in stores and then resell them elsewhere. Some marketplaces that offer fulfillment services also engage in the dangerous practice of co-binning, in which legitimate products can be mixed with unauthorized or counterfeit items in fulfillment centers. As eCommerce has grown, so have marketplaces. As marketplaces have grown, so has ...