Thursday, July 9

Business Marketing

How to Run a Small Business From Home
Advertising, Business Marketing, Retail, Shopping, Social Media

How to Run a Small Business From Home

On a regular day, a small business owner in the consumer packaged goods (CPG) industry would handle any number of tasks: interacting with clients, researching new vendors, emailing prospects, proofing advertising and marketing…the list is endless, really. But as no day in the past two months could be considered anything resembling “regular.” Small business owners have had to pivot from working in an office surrounded by all of the key elements they need to run their business successfully, to working from home and doing all of the aforementioned tasks—and more—while sitting at their dining room table, or in a corner of their bedroom, or hiding in the bathroom (there’s no judging here), surrounded by kids, a spouse, a dog, an iguana, or any combination thereof. And that can be…challen...
Supplier Spotlight: Eat Me Guilt Free’s path to becoming a best seller at Vitamin Shoppe
Business Marketing, Retail, Shopping, Social Media

Supplier Spotlight: Eat Me Guilt Free’s path to becoming a best seller at Vitamin Shoppe

No longer will you feel guilty about indulging in delicious baked goods. An ER nurse for over eight years and a nutritional consultant, Cristie Besu took her passion for nutritional health and combined it with her (and her clients’) sweet tooth to create healthier alternatives to some of America’s favorite treats that wouldn’t compromise health goals. In 2014, after a year of baking and testing recipes, Besu swapped her scrubs for an apron to launch Eat Me Guilt Free. Within the fitness community, Eat Me Guilt Free was a hit and grew exponentially into new communities through social media. Read on to learn how Besu leveraged Instagram and other social media platforms to grow her base of followers, increase sales, and boost brand awareness which ultimately led to a connection with V...
The Non-GMO Project Verified Certification Mark
Business Marketing, Retail, Shopping

The Non-GMO Project Verified Certification Mark

The Non-GMO Project is committed to working with brands as product discovery has shifted to digital platforms due to COVID-19. With this growing demand of retailers sourcing products online to stock their shelves, there’s never been a better time to consider getting a Non-GMO Project Verification to stand out from the competition. According to the Hartman Organic and Natural Report 2018, 46% of shoppers deliberately avoid GMOs when shopping. For brands, that means there is great value in getting certified and bringing awareness to your non-GMO products online via online product discovery platforms. Read on to learn more about the current GMO landscape so you can determine whether getting Non-GMO certified is right for your products and the actionable steps for obtaining the certificati...
The Advantages of Independent Retailers
Business Marketing, Retail, Shopping

The Advantages of Independent Retailers

Every time I hear the term “independent retailer” I can’t help but think of the classic Destiny’s Child hit, “Independent Women.” I realize I’m showing my age here, and I’m okay with that, but really, folks, throw your hands up at me and let’s talk about what it means to be an independent retailer, and why they are critical to the CPG industry. The meaning of independent In the song, Beyonce sings, “I depend on me if I want it,” and that is a great jumping off point to define just what makes an independent retailer, well, independent. Because in essence, an independent retailer is one that depends on itself to operate—they’re not under the umbrella of a larger parent retailer, for example in the grocery industry, like Kroger (which owns grocery retailers like Ralphs, Roundy’s, Fr...
Supplier Spotlight: eOn Mist paves way for personal virus protection
Business Marketing, Retail, Shopping

Supplier Spotlight: eOn Mist paves way for personal virus protection

When the world enters a crisis, such as a global pandemic, businesses need to pivot, whether that means taking your business online or introducing a new product to benefit the consumer. And that’s just what the founders of eOn Mist did. When the founders of eOn Mist noticed that disinfectants were quickly going out of stock, and the EPA made exceptions to allow companies to create disinfectant products by releasing the regulatory framework for sanitizers, they jumped at the opportunity. Their team, with the help of 43 Designs’ sales partners AnnMarie Strand and Luke Shenefield, were able to bring eOn Mist, a multi-surface disinfectant spray, to market in just 60 days. Now, eOn Mist is driving a new category in the consumer packaged goods (CPG) industry called personal virus protection....
Sales Strategies in the Retail Industry
Business Marketing, Retail, Shopping, Social Media

Sales Strategies in the Retail Industry

Your brilliant product has finally—finally!—made it from idea to an actual, tangible good, and you’re excited to share it with the consumer public at large. As you should be! You’ve worked hard to get where you are, and your product could change the consumer packaged goods (CPG) industry and consumers’ lives. But getting your product into the hands of retail buyers and consumers—ahhh…that’s where it can get a bit tricky. And there’s really only one solution. Sell, sell, sell. You might hear the term “sales strategies” and groan. Maybe the image of a stereotypical used car salesman in an ugly sportcoat comes to mind. But the upshot is this: If you want your product to be successful, you have to sell it. It’s a part of the CPG journey for suppliers, and it’s key to your success bec...
ITC logs 9.3 pc rise in Q4 consolidated net profit
Business Marketing, Retail, Shopping

ITC logs 9.3 pc rise in Q4 consolidated net profit

FMCG-to-hospitality major ITC on Friday reported a 9.28 percent growth in its consolidated net profit for the January-March quarter at Rs 3,926.46 crore. During the same quarter of the previous fiscal, FY 2018-19, the company had reported a net profit of Rs 3,592.80 crore.For the full fiscal year basis, the company’s profit after tax grew by 21.4 per cent to Rs 15,136.05 crore, aided by reduction in corporate income tax rates during the year.“Overall for FY2019/20, Gross Revenue at Rs 46323.72 crore increased by 2.4 per cent, while PBT (before exceptional items) at Rs 19298.92 crore grew by 4.6 percent over FY 2018/19,” the company said in a statement. Besides, free cash flow generation (net of tax and capital expenditure) during the year stood at Rs 11,693 crore, representing a robust gro...
Amazon India to hire 20,000 temporary staff in customer service to serve global customers
Business Marketing, Retail, Shopping, Social Media

Amazon India to hire 20,000 temporary staff in customer service to serve global customers

E-commerce major Amazon India on Sunday said it is offering close to 20,000 ”seasonal” or temporary employment opportunities in its customer service (CS) organisation to help customers in India and globally with a seamless online shopping experience. According to a PTI report: The new temporary positions — being added to meet the anticipated demand in customer traffic in the next six months — are open in Hyderabad, Pune, Coimbatore, Noida, Kolkata, Jaipur, Chandigarh, Mangaluru, Indore, Bhopal and Lucknow, Amazon India said in a statement.Most of the positions are part of Amazon”s ”Virtual Customer Service” programme that provides flexible work-from-home options, it added.The new positions will see associates support customer services through e-mail, chat, social media and phone. The eligi...
TikTok launches global business toolkit to help brands get creative
Advertising, Business Marketing, Retail, Shopping

TikTok launches global business toolkit to help brands get creative

A little over a week after launching its local office social-video platform TikTok has introduced its solution for businesses looking to reach its approximately 800 million monthly users. The aptly named TikTok For Business allows brands to control their marketing from one place, in order to best create content that will resonate with TikTok’s audience. The platform will push brands and advertisers to make relevant content for its audience, rather than the more traditional ads they may be used to creating – in fact, the masthead of the solution’s website reads ‘Don’t make ads, make TikToks’. According to TikTok, the toolkit allows brands to embrace the creative, positive and real moments that make its platform special, as well as connect and grow.  “Brands have taken not...
New awards put Indigenous designers in the spotlight
Business Marketing, Retail, Shopping

New awards put Indigenous designers in the spotlight

Liandra Gaykamangu, Liandra Swim. Aboriginal and Torres Strait Island designers are being celebrated in the inaugural National Indigenous Fashion Awards (NIFA). Run by the Darwin Aboriginal Art Fair Foundation (DAAFF), the shortlist of nominees has just been revealed across several categories including Textile Design, Community Collaboration, Fashion Design and Environmental and Social Contribution.  Among the 33 nominated designers and artists include Lillardya Allirra Briggs-Houston from Ngarru Miimi; Selina Nadjowh from Injalak Arts Centre; Liandra Gaykamangu from Liandra Swim; Julie Shaw from MAARA Collective and more. “The awards celebrate the unique and incredible diversity that is First Nations fashion and design in Australia, but it’s also building capacity and capabi...