Thursday, July 9

Social Media

5 Ways to Boost Customer Loyalty Online and Offline
Business Marketing, Retail, Shopping, Social Media

5 Ways to Boost Customer Loyalty Online and Offline

Aug 15 2019 Elizabeth RawGuest Contributor Whether your brand is relatively new or well-established, building valuable customer loyalty requires integrating online and offline touchpoints to provide seamless experiences for your shoppers. Securing a sizable base of loyal, returning customers can be quite a mountain to climb in a variety of saturated retailing segments. The challenge for many retailers is not only to be accessible on many channels or touchpoints, but for those channels to deliver a consistent and integrated service quality – as this significantly impacts shopper satisfaction and customer loyalty, and serves many other benefits for the brand. In today’s post, we’ll look at a number of way...
4 Tips to Create a Marketing Budget for Your Retail Business
Advertising, Business Marketing, Retail, Shopping, Social Media

4 Tips to Create a Marketing Budget for Your Retail Business

Aug 20 2019 Luke LoftinGuest Contributor There’s no strict formula for how best to budget marketing expenses as each retail brand has its own specific challenges and strengths, but meticulous care and thought invested up front will bring greater returns over the short- and long-term. Creating and managing a budget is crucial for any business, especially those in retail. A smartly executed budget can help keep a business on track and running smoothly, and it can also help business owners keep track of performance and make tough decisions easier. Of course, it’s important to remember every business is unique. Even two similar retail businesses in the same segment or niche may have budgets significantly di...
Opening a Retail Store in the Digital Age
Advertising, Business Marketing, Retail, Shopping, Social Media

Opening a Retail Store in the Digital Age

Aug 27 2019 Alex JonesGuest Contributor While opening a brick-and-mortar store is never a risk-free venture, expanding upon your core strategies with a few additional focus areas will create the foundation for a thriving retail business. With the rise of the try-before-you-buy trend continuing to impact e-commerce retailers, as well as social media shopping features making it easier than ever to find products and make purchases online, the news that 7,500 more retail stores in the UK lay empty in 2018 compared to the previous year should come as little surprise. However, with data published in a study by High Street Futures in 2019 showing that 75 percent of consumers would still prefer to visit a local ...
7 Simple Ways to Promote Customer Reviews for a Successful Retail Business
Business Marketing, Retail, Shopping, Social Media

7 Simple Ways to Promote Customer Reviews for a Successful Retail Business

Sep 04 2019 Jeff BlaylockGuest Contributor Customer reviews are now viewed as the ‘new backlinks’ as search engines factor them to a greater degree, and a few well-placed pro tips will spur your customers to leave positive reviews and greatly benefit your retailing business. Many factors affect a customer’s decision before buying items from a given company, whether online or in physical stores. But why are customer reviews so crucial to any business? Customer reviews are highly beneficial to your business or brand and have the potential of increasing your overall sales compared to paid ads. Statistics show that 90 percent of shoppers find and read reviews online before visiting a retail store or site for ...
10 Tips for Effective Location-Based Mobile Marketing
Advertising, Business Marketing, Retail, Shopping, Social Media

10 Tips for Effective Location-Based Mobile Marketing

Sep 05 2019 Randolph BunnellGuest Contributor Location-based mobile marketing is a dynamic, fast-paced and potentially lucrative strategy improving the way retailers advertise and remain competitive in local communities, and 10 proven and trusted tips can help you deliver better retail performance. With 79 percent of marketers saying mobile is the cornerstone for business, there has been a lot of buzz about location-based mobile marketing and its increased open rates and improved ROI. Retail businesses looking to effectively promote their brands to the right audience at the right place and time are particularly very interested in this strategy, and it has become more common not only in the advertising of ...
5 Tips to Turn Your Instagram Posts into Purchases
Business Marketing, Retail, Shopping, Social Media

5 Tips to Turn Your Instagram Posts into Purchases

Sep 11 2019 Talitha LoftusMarketing Manager Instagram has quickly become a favorite social media channel for retailers to drive brand awareness and build brand partnerships. But with popularity comes competition, especially for aspiring Instagram influencers and businesses. So how can you make sure your retail business rises above the noise and takes the Instagram scene by storm? In this post, I’ll take a look at five of the best ways to break through the Instagram clutter to attract more followers, drive engagement and spur online and in-store purchases.   Tip 1: Start with a Instagram Business Account First off, create a Instagram Business Account separate from your personal account, as this allows y...
Content Marketing: Take Your Company’s Visibility To The Next Level
Advertising, Business Marketing, Retail, Shopping, Social Media

Content Marketing: Take Your Company’s Visibility To The Next Level

Sep 17 2019 Nick RojasGuest Contributor Content marketing creates a story, a connection and a relationship between consumer and company, and the process not only enhances the delivered customer experience, it also creates sales opportunities for the brand. It can be difficult to stand out from the crowd in today’s tightly packed digital world. Companies are constantly vying for attention and customers. Every brand has a slightly different method of attracting shoppers, but a highly common tactic is implementing a hearty content marketing strategy. By being smart about content marketing, your retailing business can attract customers new and old. What is Content Marketing? This marketing style is massi...
How to Collect Customer Data and Improve Shopper Experience
Advertising, Business Marketing, Retail, Shopping, Social Media

How to Collect Customer Data and Improve Shopper Experience

Sep 24 2019 Bhavika SharmaGuest Contributor The shopper experience makes a world of difference in retail, and by combining both online and offline customer data, you can improve the shopper experience, increase sales and win new customers at the same time. In today’s world, collecting data and basing decisions on the calculated data is critical to success, especially in the retail market. Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. The introduction of big data in retail allows retailers to curate more relevant, valuable and enjoyable exper...
Best Retail Marketing Tips for 2019
Business Marketing, Retail, Shopping, Social Media

Best Retail Marketing Tips for 2019

Sep 26 2019 Mike AustinGuest Contributor For retailers and retail marketers, there are a great many strategies, tools, and techniques to help promote your brand, connect and engage with shoppers, and keep them coming back for more. No lines, lots of choices, affordable deals, shop anytime and anywhere – these are just some of the many reasons why 51 percent of Americans prefer to shop online. Needless to say, the online retail industry has gotten bigger. From $390 billion in 2016, total sales jumped to $453 billion in 2017. While it brings great opportunities for entrepreneurs, the stiff competition in the market, plus the enormous demand for high-quality service, make succeeding in this industry challe...
How Multi-Store Brands Can Improve Internal Communication
Advertising, Business Marketing, Retail, Shopping, Social Media

How Multi-Store Brands Can Improve Internal Communication

Oct 08 2019 Evie HarrisonGuest Contributor With so much of your brand success depending on internal communication, it’s something you simply can’t ignore, and with the advent of the internet and the surge in smart devices, equipping your employees with web-based technology has become a significant ingredient to strengthen internal communication in retail’s increasingly tech-driven world. Internal communication is essential regardless of the type and size of business you are in, but for multi-store retail brands, it is an indispensable factor for the smooth running of the business. A Communication ROI Study Report conducted by Towerwatson.com, revealed that companies with highly effective communication en...