Mike AustinGuest Contributor
For retailers and retail marketers, there are a great many strategies, tools, and techniques to help promote your brand, connect and engage with shoppers, and keep them coming back for more.
No lines, lots of choices, affordable deals, shop anytime and anywhere – these are just some of the many reasons why 51 percent of Americans prefer to shop online.
Needless to say, the online retail industry has gotten bigger. From $390 billion in 2016, total sales jumped to $453 billion in 2017. While it brings great opportunities for entrepreneurs, the stiff competition in the market, plus the enormous demand for high-quality service, make succeeding in this industry challe...