Thursday, July 9
IoT Will Transform the Retail Industry: Here’s How
Advertising, Business Marketing, Retail, Shopping

IoT Will Transform the Retail Industry: Here’s How

Feb 27 2020 Samuel AlfieGuest Contributor IoT will radically transform the retail industry in the coming years, enabling retailers to design and deliver better in-store experiences, friction-free shopping journeys and targeted, personalized campaigns. The Internet of Things (IoT) is becoming the next big revolution in the retail industry. But what exactly does it entail? IoT is the ecosystem of physical objects that are interconnected and can communicate through the Internet or a network without any human involvement. Imagine shopping at your favorite clothing store and when you spot a dress you like, your phone beeps with a notification saying you just received a loyalty discount! Wouldn’t that be nea...
5 Ways the In-Store Experience Shapes Retail in 2020
Business Marketing, Retail, Shopping

5 Ways the In-Store Experience Shapes Retail in 2020

Feb 28 2020 Kelly DennisonGuest Contributor Modernized strategies and an influx of new technologies are reshaping brick-and-mortar retail with the aim of facilitating enjoyable and reliable shopper and customer experiences. In today’s retail world, the in-store experience is more responsive and adaptable than it’s ever been before. A combination of advancing technology, the need to compete with online shopping, and modernized strategies has led to fundamental changes in stores of all kinds. To cover this idea in more detail, this article identifies five specific ways in which the in-store experience is shaping retail in 2020. 1. Prioritizing Experience Over Inventory Once upon a time, retail stores pl...
The Impact of Sustainability in Shaping Retail
Advertising, Business Marketing, Retail, Shopping

The Impact of Sustainability in Shaping Retail

Mar 03 2020 Michael DeaneGuest Contributor Making products, packaging and supply chains more sustainable is yet another growth challenge for retailers to add to their lists, but also one that brings dividends in terms of branding and future-proofing. Besides the more obvious role in preventing our grandchildren having to fight crab people for resources once the planet is both on fire and underwater, sustainability and the different ways in which companies handle it have started to play an important role in the modern business world. In his article, “Sustainability and the consumer in 2019,” Duncan Baizley painted a very clear (and research-based) picture of how consumers see corporate sustainability, not...
Let Your Products Do The Talking: Optimizing Onsite Content to Maximize Product Appeal
Advertising, Business Marketing, Retail, Shopping

Let Your Products Do The Talking: Optimizing Onsite Content to Maximize Product Appeal

Mar 05 2020 Tori AtkinsonGuest Contributor Your online product pages are a place where products can be seen but not touched and your only means of persuasion are imagery and the written word, so careful, ongoing attention to optimizing your content is necessary to prevent missing out on opportunities. In this age of digital domination where, by 2040, 95 percent of all purchases are expected to come from e-commerce sales, I don’t need to tell you that a website is a powerful tool for any retail business – whether that’s to offer easy online ordering to your customers or simply to act as an online advertising avenue used to drive people to your physical store. Without customers being able to get hands-on ...
Retail Performance Pulse: Coronavirus Fears Prevent a Store Rally in February
Retail

Retail Performance Pulse: Coronavirus Fears Prevent a Store Rally in February

Mar 08 2020 Ray HartjenGuest Contributor The newest Retail Performance Pulse is now available for download, delivering a detailed analysis of brick-and-mortar store performance for the retail month of February 2020. The latest edition of the RetailNext Retail Performance Pulse has been published and is available for download, providing an overview of brick-and-mortar store performance for the retail month of February 2020 (February 2-29 on the industry’s 4-5-4 calendar). Download the Retail Performance Pulse for February 2020 store results. Retail stores started off the month of February slowly, and Coronavirus fears never allowed it to recover. For the month, brick-and-mortar stores reported an overall...
Choosing the Best Marketing Channels for Your Retail Brand
Advertising, Business Marketing, Retail, Shopping, Social Media

Choosing the Best Marketing Channels for Your Retail Brand

Mar 10 2020 Sophia ContiGuest Contributor Taking the time to assess and test what marketing channels bring more shoppers and higher sales to your brand allows you to focus your efforts on the most valuable channels to cultivate a differentiating experience for your shoppers. As a retail store owner or manager, you’re always looking for the best way to get new shoppers into your store and keep existing customers coming back for more. It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Instead, take the time to assess your existing customer base and target market and determine the most effective channels for marketing your business. ...
How to be Strategic in Your New Retail Brand’s Financial Matters
Retail

How to be Strategic in Your New Retail Brand’s Financial Matters

Mar 13 2020 Lewis RobinsonGuest Contributor Managing your brand’s finances is a responsibility that comes with the territory for all entrepreneurs, and strategically setting up your tools, processes and resources will help facilitate the day-to-day accountability. Managing finances in your business should be seamless if you have some tips or guidelines to get you through the process. When you have total control, you can make critical decisions regarding your brand and company. It is also a roadmap to show whether your venture is on the right track or needs improvement. Here are essential strategies you should employ in your new retail company. Open a Business Account For starters, you need to open a ba...
Coronavirus (COVID-19) Update: A Special Message to RetailNext Customers
Retail

Coronavirus (COVID-19) Update: A Special Message to RetailNext Customers

Mar 13 2020 Alexei AgratchevCEO With global attention on the COVID-19 outbreak, we here at RetailNext wanted to reach out with some important information to help our customers and their teams navigate through this difficult and confusing time.  In addition to making sure you, your families and loved ones are taking necessary precautions to stay well, we know your businesses and their ongoing success are also top of mind. To that end, I wanted to share a few things RetailNext is doing to help you as well as some helpful reminders of RetailNext platform functionality that may be useful in operating your business effectively and efficiently at this time. Remote Observation of Your Stores; Free Access to E...
Your Coronavirus (COVID-19) Retail Survival Guide
Retail

Your Coronavirus (COVID-19) Retail Survival Guide

Mar 18 2020 Ray HartjenGuest Contributor The coronavirus pandemic has presented an unprecedented level of anxiety and economic uncertainty around the globe, and it's forced retailers to re-examine their fundamental strategies to be prepared to survive and move forward. It’s often said ‘there’s never a dull moment in retail,’ and perhaps the saying has never rung more true than now. Ordinarily, in North America, March is about as dull as it gets in retail – after the holidays and Valentine’s Day, before Mother’s Day and ‘Dads & Grads.’  Not this year. The coronavirus (COVID-19) pandemic has produced a truly extraordinary time. In a Digital Commerce 360 survey of 304 retailers conducted this month, 4...
A Message from RetailNext Related to  Coronavirus (COVID-19) & Essential Messaging
Business Marketing, Retail, Shopping, Social Media

A Message from RetailNext Related to Coronavirus (COVID-19) & Essential Messaging

Mar 20 2020 Bridget JohnsHead of Marketing and Customer Experience As Coronovirus/Covid-19 continues to wreak havoc throughout the world, retail is obviously quite heavily impacted. Because of the ongoing disruption, we have made the decision to halt all non-essential marketing to allow our customers to stay focused on their own families along with the mitigation and recovery strategies of their businesses. Our entire team is still working behind the scenes, so don’t expect any decrease in service. You will, however, see a decrease in social media, direct outreach and other marketing activities. With our unique lens on hundreds of retailers in tens of thousands of locations around the world, we will con...